Romney's Jeep Ad-Obama2012 Builds a StrawmanThe Chrysler Corporate blogger helps push the MEME:
The italicized segment of the paragraph by highlight from the Bloomberg article omits a few key facts.October 25, 2012 4:24 PM
UPDATE: PLEASE SEE COMMENTS FROM CHRYSLER CHAIRMAN AND CEO SERGIO MARCHIONNE POSTED 10/30/12.
There are times when the reading of a newswire report generates storms originated by a biased or predisposed approach.
On Oct. 22, 2012, at 11:10 a.m. ET, the Bloomberg News report “Fiat Says Jeep® Output May Return to China as Demand Rises” stated “Chrysler currently builds all Jeep SUV models at plants in Michigan, Illinois and Ohio. Manley (President and CEO of the Jeep brand) referred to adding Jeep production sites rather than shifting output from North America to China.”
Despite clear and accurate reporting, the take has given birth to a number of stories making readers believe that Chrysler plans to shift all Jeep production to China from North America, and therefore idle assembly lines and U.S. workforce. It is a leap that would be difficult even for professional circus acrobats.
Let’s set the record straight: Jeep has no intention of shifting production of its Jeep models out of North America to China. It’s simply reviewing the opportunities to return Jeep output to China for the world’s largest auto market. U.S. Jeep assembly lines will continue to stay in operation. A careful and unbiased reading of the Bloomberg take would have saved unnecessary fantasies and extravagant comments.
The story’s first version didn’t say that Chrysler intended to move its Jeep production from the U.S. to China. Bloomberg News did update the story within hours of its first posting to stress that point -- three days before Romney spoke.
Asked to explain what was erroneous with the Bloomberg story, Saul asked to see it then didn’t respond to requests for comment. Bloomberg News spokeswoman Meghan Womack said last night, “Bloomberg’s story was not inaccurate. We stand by our reporting.” Romney Ad Seen as Distortion Prompts Protest by U.S. Automakers
from the 10/22 Bloomberg article that says
'Fiat SpA (F), majority owner of Chrysler Group LLC, plans to return Jeep output to China and may eventually make all of its models in that country, according to the head of both automakers' operations in the region. '
Clear and accurate reporting? Try Not move Jeep to china, but 'plans to return output to China'. If Jeep only makes these models in the U.S., and then they build factories in China to make Jeeps, are you going to make more Jeeps in the United States? If you have capacity to produce locally, but change to a foreign location for production, what word should we use? Will duplicity and cost issues force the U.S. to build less Jeeps here in the future? What will be the demand for JEEPS or will they be able to achieve the new CAFE mileage standards? If you sought clarification or correction of Romney's remarks in regards to Jeep on Oct 25, wouldn't accurately quoting the source in a T.V. commercial days later do just that?
Besides how long will the Chinese allow the following to continue.
Signs point to a lucrative Jeep market for Chrysler in China. In May, Chinese dealers were able to charge the equivalent of $189,750 for a high performance version of a U.S.- built Jeep Grand Cherokee that retails in its home market here for $54,470.
Chrysler Corporate and Obama propaganda can only hide behind the headlines. Consider this kneeslapper....
Chrysler CEO Reiterates Jeep Production Staying in U.S.
Fiat, which is working on a production plan for Europe to account for the region’s slumping demand, said today that it will build a small Jeep in Italy for export beginning in
2014. The Jeep, which wasn’t identified by name, is a new model for Europe and the U.S. that isn’t currently in production, according to a Fiat presentation.
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